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Exploring the consequences of negative political advertising for liberal democracy / Janine Dermody, Richard Scullion.

By: Dermody, Janine.Contributor(s): Scullion, Richard.Publisher: Binghampton, N.Y. : Haworth Press, 2003Description: pp.77-100.Subject(s): Advertising, Political | Democracy -- Public opinion | Political campaigns -- Great Britain | Political campaigns -- United States

Offprint from the Journal of Political Marketing, Vol. 2 (1), 2003.

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