An exploration of the advertising ambitions and strategies of the 2001 British general election / Janine Dermody and Richard Scullion.
By: Dermody, Janine
.Contributor(s): Scullion, Richard.Publisher: Helensburgh : Westburn Publishers, 2001Description: pp.969-987.Subject(s): Great Britain. Parliament -- Elections, 2001 | Political campaigns -- Great Britain | Advertising, Political -- Great Britain
| Item type | Current library | Collection | Class number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | Offsite Offsite Deepstore | Pamphlets | PAM 2004/278 (Browse shelf(Opens below)) | 1 | Available | 57446-1001 |
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Offprint from Journal of Marketing Management, 17, 2001.