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Politics of marketing the Labour Party / Dominic Wring.
By: Wring, Dominic
.Contributor(s): ProQuest (Firm).Publisher: Basingstoke : Palgrave Macmillan, 2005ISBN: 9780230597617; 9780333689530.Subject(s): Labour Party (Great Britain) -- Public relations -- History -- 20th century | Communication in politics -- Great Britain -- History -- 20th centuryGenre/Form: Electronic books.DDC classification: 324.24107 Online resources: Click here to access online - 1 user
Contents:
Introduction : inside the political market -- I. The propaganda age -- To educate or persuade? -- The challenge of symbolic communication -- II. The media age -- Admass politics -- Selling the party -- Designer labour -- III. The marketing age -- Market research socialism -- The new right ascendancy -- Brand 'New' Labour? -- Conclusion : everything must go.
| Item type | Current library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| ebook | House of Lords Library - Palace Online access | ELECTRONIC RESOURCES (Browse shelf(Opens below)) | Available | 2020-1377 |
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Electronic book available via the Ebook Central platform.
Introduction : inside the political market -- I. The propaganda age -- To educate or persuade? -- The challenge of symbolic communication -- II. The media age -- Admass politics -- Selling the party -- Designer labour -- III. The marketing age -- Market research socialism -- The new right ascendancy -- Brand 'New' Labour? -- Conclusion : everything must go.