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The British monarchy : does the British crown as a corporate brand fit? / John M. T. Balmer.

by Balmer, John M. T | University of Bradford. School of Management.

Publisher: Bradford : Bradford University School of Management, 2004Online access: Click here to access online Availability: Items available for reference: Offsite [Call number: SOP 2005/162] (1). Location(s): Offsite Deepstore SOP 2005/162.
The British monarchy as a corporate brand : heresy or necessity? / John M. T. Balmer.

by Balmer, John M. T | University of Bradford. School of Management.

Publisher: Bradford : Bradford University School of Management, 2004Online access: Click here to access online Availability: Items available for reference: Offsite [Call number: SOP 2005/161] (1). Location(s): Offsite Deepstore SOP 2005/161.
Monarchies as corporate brands / John M. T. Balmer, Stephen A. Greyser, Mats Urde.

by Balmer, John M. T | Greyser, Stephen A | Urde, Mats, 1962- | Harvard Business School. Division of Research.

Publisher: Boston : Division of Research, Harvard Business School, 2004Online access: Click here to access online Availability: Items available for reference: Offsite [Call number: SOP 2005/163] (1). Location(s): Offsite Deepstore SOP 2005/163.

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