Monarchies as corporate brands / John M. T. Balmer, Stephen A. Greyser, Mats Urde.
By: Balmer, John M. T
.Contributor(s): Greyser, Stephen A | Urde, Mats | Harvard Business School. Division of Research.Series: Working papers (Harvard Business School. Division of Research): no. 05/002Publisher: Boston : Division of Research, Harvard Business School, 2004Description: 43p.Subject(s): Corporate image | Monarchy -- Sweden -- Public relations | Monarchy -- Sweden -- Public opinion | Royal houses -- Sweden -- Public relations | Royal houses -- Sweden -- Public opinion | Monarchy -- Great Britain -- Public relations | Monarchy -- Great Britain -- Public opinion | Royal houses -- Great Britain -- Public relations | Royal houses -- Great Britain -- Public opinionOnline resources: Click here to access online
| Item type | Current library | Collection | Class number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Reference material | Offsite Offsite Deepstore | Official Publications | SOP 2005/163 (Browse shelf(Opens below)) | 1 | Not for loan | 59163-1001 |
An online version of the text is also available from: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=24.pdf