Data-driven campaigning and political parties : five advanced democracies compared / Katharine Dommett, Glenn Kefford, and Simon Kruschinski.
Series: Journalism and political communication unbound: ; Oxford scholarship online: Publisher: New York, NY : Oxford University Press, 2024Description: 1 online resource : illustrations.Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9780197570265.Subject(s): Campaign management -- Data processing | Internet in political campaigns
| Data mining -- Political aspects | Politics and Government | Politics & governmentAdditional Physical Form: Print version : 9780197570227DDC classification: 324.70285 Online resources: Oxford Academic Summary: Challenging the often-hyperbolic claims that have been made around the use of data in election campaigns for voter manipulation and suppression, this book provides unrivalled evidence of how parties actually behave. It shows that data-driven campaigning practice is not inherently problematic or new, but neither is it uniform, rather systemic, regulatory and party level factors affecting the nature of campaigning. Providing detailed empirical examples from Australia, Canada, Germany, the UK and US, this book shows how parties campaign and explains why parties differ, thereby resetting prevailing understanding of the role of data in campaigns.
| Item type | Current library | Copy number | Status | |
|---|---|---|---|---|
| ebook | House of Lords Library - Palace Online access | 1 | Available |
Also issued in print: 2024.
Includes bibliographical references and index.
Challenging the often-hyperbolic claims that have been made around the use of data in election campaigns for voter manipulation and suppression, this book provides unrivalled evidence of how parties actually behave. It shows that data-driven campaigning practice is not inherently problematic or new, but neither is it uniform, rather systemic, regulatory and party level factors affecting the nature of campaigning. Providing detailed empirical examples from Australia, Canada, Germany, the UK and US, this book shows how parties campaign and explains why parties differ, thereby resetting prevailing understanding of the role of data in campaigns.
Specialized.
Description based on online resource and publisher information; title from PDF title page (viewed on November 1, 2023).