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Heersink, Boris, 1984-

National party organizations and party brands in American politics : the Democratic and Republican National Committees, 1912-2016 / Boris Heersink. - 1 online resource : illustrations (black and white, and colour). - Oxford scholarship online . - Oxford scholarship online. .

Also issued in print: 2023.

Includes bibliographical references and index.

In this text, Boris Heersink analyses the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controversial decisions, such as picking sides in big intra-party fights about what policies to support and what voting groups to target or ignore. Through extensive historical analysis, this book shows that the DNC and RNC were part of every major American policy debate throughout the 20th century.

Specialized.

ISBN: 9780197695142 No price

Standard No.: 10.1093/oso/9780197695104.001.0001 doi

Subjects--Corporate Names:
Democratic National Committee (U.S.)--History.
Republican National Committee (U.S.)--History.
Democratic Party (U.S.)--History.
Republican Party (U.S. : 1854- )--History.

Subjects--Topical Terms:
Political party organization--History.--United States
Politics and Government.
Politics & government.

Subjects--Geographic Terms:
United States--Politics and government--20th century.
United States--Politics and government--21st century.

LC Class. No.: JK2316 / .H44 2023

Dewey Class. No.: 324.2730904