National party organizations and party brands in American politics : the Democratic and Republican National Committees, 1912-2016 / Boris Heersink.
Series: Oxford scholarship online: Publisher: New York, NY : Oxford University Press, 2023Description: 1 online resource : illustrations (black and white, and colour).Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9780197695142.Subject(s): Democratic National Committee (U.S.) -- History | Republican National Committee (U.S.) -- History | Democratic Party (U.S.) -- History | Republican Party (U.S. : 1854- ) -- History
| Political party organization -- United States -- History | United States -- Politics and government -- 20th century | United States -- Politics and government -- 21st century | Politics and Government | Politics & governmentAdditional Physical Form: Print version : 9780197695104DDC classification: 324.2730904 Online resources: Oxford Academic Summary: In this text, Boris Heersink analyses the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controversial decisions, such as picking sides in big intra-party fights about what policies to support and what voting groups to target or ignore. Through extensive historical analysis, this book shows that the DNC and RNC were part of every major American policy debate throughout the 20th century.
| Item type | Current library | Class number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| ebook | House of Lords Library - Palace Online access | 1 | Available |
Also issued in print: 2023.
Includes bibliographical references and index.
In this text, Boris Heersink analyses the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controversial decisions, such as picking sides in big intra-party fights about what policies to support and what voting groups to target or ignore. Through extensive historical analysis, this book shows that the DNC and RNC were part of every major American policy debate throughout the 20th century.
Specialized.
Description based on online resource; title from home page (viewed on June 26, 2023).