MARC details
000 -LEADER |
fixed length control field |
02755nam a2200517 i 4500 |
001 - CONTROL NUMBER |
control field |
9780197695142 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
UK-LoPHL |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240425152529.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230615s2023 nyua fob 001|0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780197695142 |
Qualifying information |
ebook |
Terms of availability |
No price |
024 7# - OTHER STANDARD IDENTIFIER |
Standard number or code |
10.1093/oso/9780197695104.001.0001 |
Source of number or code |
doi |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Description conventions |
rda |
-- |
pn |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
JK2316 |
Item number |
.H44 2023 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
POL |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JP |
Source |
thema |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
324.2730904 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Heersink, Boris, |
Dates associated with a name |
1984- |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
National party organizations and party brands in American politics : |
Remainder of title |
the Democratic and Republican National Committees, 1912-2016 / |
Statement of responsibility, etc. |
Boris Heersink. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York, NY : |
Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource : |
Other physical details |
illustrations (black and white, and colour). |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
still image |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Oxford scholarship online |
500 ## - GENERAL NOTE |
General note |
Also issued in print: 2023. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
In this text, Boris Heersink analyses the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controversial decisions, such as picking sides in big intra-party fights about what policies to support and what voting groups to target or ignore. Through extensive historical analysis, this book shows that the DNC and RNC were part of every major American policy debate throughout the 20th century. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
Specialized. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Description based on online resource; title from home page (viewed on June 26, 2023). |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Democratic National Committee (U.S.) |
General subdivision |
History. |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Republican National Committee (U.S.) |
General subdivision |
History. |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Democratic Party (U.S.) |
General subdivision |
History. |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Republican Party (U.S. : 1854- ) |
General subdivision |
History. |
9 (RLIN) |
12801 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Political party organization |
Geographic subdivision |
United States |
General subdivision |
History. |
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Geographic name |
United States |
General subdivision |
Politics and government |
Chronological subdivision |
20th century. |
9 (RLIN) |
19597 |
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Geographic name |
United States |
General subdivision |
Politics and government |
Chronological subdivision |
21st century. |
9 (RLIN) |
21389 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Politics and Government. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Politics & government. |
Source of heading or term |
thema |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Print version : |
International Standard Book Number |
9780197695104 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Oxford scholarship online. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Oxford Academic |
Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/lords.parliament.uk?url=https://doi.org/10.1093/oso/9780197695104.001.0001">https://go.openathens.net/redirector/lords.parliament.uk?url=https://doi.org/10.1093/oso/9780197695104.001.0001</a> |
975 ## - |
-- |
Oxford scholarship online 2024 |