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Ambush marketing and brand protection : law and practice / Phillip Johnson.
By: Johnson, Phillip (Phillip Michael)
.Publisher: Oxford : Oxford University Press, 2011Edition: 2nd ed.Description: lix, 459p.ISBN: 9780199696451.Subject(s): Special events -- Marketing -- Law and legislation | Brand name products -- Law and legislation -- Great BritainDDC classification: 343.84
| Item type | Current library | Class number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | House of Lords Library - Palace Dewey | 343.8 JOH (Browse shelf(Opens below)) | 1 | Available | 003664 |
Previous ed. published as: Ambush marketing : a practical guide to protecting the brand of a sporting event. London : Sweet & Maxwell, 2008.